OpenAI’s New CPC Ads Inside ChatGPT: What Advertisers Need to Know
OpenAI’s move to introduce cost‑per‑click (CPC) ads inside ChatGPT is a big moment for advertising in AI tools, because it turns a pure “brand awareness” experiment into something closer to Google Ads – a place ...
Beyond Google: Why ‘Search Everywhere Optimisation’ is the new Reality
Remember when "Google it" was the go-to phrase for finding information? Wasn’t even that long ago!
Well, September 2025 has officially shaken up that reality, and the changes are bigger than most businesses realise. Google's latest ...
WhatsApp Ads Are Here: What Business Owners and Rights Holders Need to Know
If you’re running a business or managing valuable content, you know how important it is to meet your audience where they are.
Well, big news—WhatsApp, the world’s most-used messaging app, is finally opening its doors to ...
Google Local Services Ads, Google Guarantee, and How They Differ from -and Complement – Google Ads
In today’s digital-first world, local businesses need every advantage to stand out online. Two of Google’s most powerful advertising tools - Local Services Ads (LSA) and Google Ads (formerly AdWords) - offer distinct ways to ...
Spring Update ’25
What Brands Need TO Know As we move through 2025, the marketing landscape in the UK is more dynamic—and more demanding—than ever. Brands and businesses face a mix of economic uncertainty, fast-changing technology, and rising customer ...
The Digital Markets, Competition & Consumers Act: What Brands Need to Know
The UK’s Digital Markets, Competition and Consumers Act 2024 (DMCCA) is ushering in a new era for brands operating in the digital and consumer landscape.
With far-reaching changes to competition and consumer law, this legislation is ...
Why UK Brands Are Losing the Plot (and How to Fix It With “Consistency Police”)
Alright, let's chat about the elephant in the room: UK brands are having a bit of an identity crisis. From logo disasters to packaging nightmares, it's like watching a bunch of teenagers trying to find ...
DeepSeek: The AI Disruptor Shaking Up Silicon Valley
In the ever-evolving world of artificial intelligence, a new player has emerged that's causing quite a stir. DeepSeek, a Chinese AI startup, has recently taken the tech world by storm with its impressive language models ...
Omnichannel Experiences: Customer Critical
In today's interconnected world, the concept of omnichannel experiences, encompasses a range of industries and services. This approach aims to provide seamless, consistent interactions across multiple touchpoints, whether for products or services.
Unfortunately, we often see ...
An Introduction to ChatGPT Chrome Extensions
In today's fast-paced digital landscape, marketers are continually seeking innovative tools to enhance their strategies and streamline workflows. ChatGPT, powered by OpenAI's GPT-3.5 architecture, has emerged as a versatile language model capable of generating compelling content, ...