THE BRIEF

Charity Photo Booth HireMarcus Beale has set himself of the challenge of taking part in the Talisker Whiskey Atlantic Challenge. He will row 3,000 miles across the Atlantic in aid ofMacmillan Cancer Support, self-supported and self-funded.

One man, one boat, one 3000 mile challenge.

Aiming to raise £101,683 for Macmillan, the ‘nautical but nice’ White Rows Ball was a key event organised to raise awareness of Marcus’ challenge and to drive fundraising.

 

 

 

THE WORK

Charity Photo Booth HireMaven Media came on board and created a photo booth experience that gave guests a chance to capture the fun and also take home a keepsake from this special cause.

Perfect for driving online awareness, the Digi Booth was chosen to allow users to share branded GIFs, Boomerangs and selfies straight to social media.

The Maven Digi Booth was fully branded to highlight the White Rows challenge and the important work of Macmillan Cancer Support.

RESULTS 

  • Buoys and girls were fully on board with the Digi Booth, embracing the fun and capturing selfies and GIFs all evening
  • Attendees shared branded content online, reaching over 150,000 people
  • The White Rows challenge and fundraising message was shared far and wide with guests keep to ensure that friends, family and followers knew about the one man, one boat, one 3,000 mile challenge.

 

 

 

 

 

Brand Activations