THE BRIEF

Nearly 1,500 athletes from over 50 countries competed during The World Transplant Games NewcastleGateshead 2019.

Inspirational examples of human courage and physical fitness were on display at iconic sporting venues around the North East during a hard week of competition.

At the end of the week, athletes were set to come together to celebrate their achievements at a magical closing ceremony at the Utilita Arena.

Organisers wanted to celebrate the inspirational week as well as thank the 800 committed volunteers who signed-up and played a crucial role in supporting the Games and helped spread the word about organ donation.

Maven Media were tasked with creating immersive entertainment that captured the spirit of the Games and gave every guest at the closing ceremony a treasured memento from their time in the North East of England.

THE WORK

Maven Media wanted to give every attendee at the closing ceremony a chance to capture the joy, excitement and achievement of being a part of the World Transplant Games.

Maven Media worked to reinforce the message of the World Transplant Games NewcastleGateshead 2019 and raise public awareness of organ and tissue donation through innovative use of photo booth technology and social media.

The Maven 360 was chosen as the perfect attention grabber – giving every user their moment in the spotlight and the chance to hop onto the branded platform and capture videos, GIFs and boomerangs from every angle!

Adding to the fun and tapping into the social media age, Maven also fully branded the Maven Digi Booth to allow users to create branded selfies that could be shared directly to social media and with their friends and family via text or email.

360 video experience THE RESULTS

  • First up to have their moment in the spotlight was Hope, the World Transplant Games mascot – a transplant athlete dog – and it wasn’t long before athletes, volunteers, friends and family were striking a pose!
  • Hundreds of attendees at the closing ceremony showed off their silly side for the Maven Digi Booth and Maven 360 and created quirky, #WTG2019 branded content that they shared online and with friends and family.
  • Hundreds of images were shared online, reaching 10,000+ Facebook users across the globe.
  • 100+ emails were collected for marketing purposes and 75% of those who supplied emails opened future marketing collateral and engaged with it.

 

Brand Activations