Photo marketing specialists Maven Media today launched themselves and their clients into a whole new reality.

The firm behind the Maven Mirror Experience, which delivers event hire, product launches and marketing campaigns, has invested in Augmented Reality services to offer to clients.

Upping the ante, the new augmented reality software will create even more immersive experiences, with the possibility to generate images of people who aren’t present at an event and incorporate them while the mirror is in use.

Augmented reality offers companies flexibility and creativity in their events and marketing. Busy brand ambassadors who can’t attend every event to which they receive invitations or requests to visit will be able to ‘make it’.

Maven Media’s incorporation of augmented reality into their Mirror Photo Experience comes in an era when AR is starting to forge a major place for itself in brand marketing. Manchester City Football Club, Ikea, Gucci and Dulux are just some of the household names that have used augmented reality in their recent brand experiences.

Speaking about their own latest venture with augmented reality, James Lee, Director at Maven Media said: “AR is massive for brand this year and brings together user-generated content and influencer marketing. Maven is the first company in the UK to offer AR on a cool, innovative product, that is suitable for one-off events, such as product launches, and long term campaigns.”

The experience is just one of a range of photo and video marketing services that Maven Media offers. As well as the Mirror Photo Experience, the company provides the Maven Digital, the Maven Mosaic Wall and the Maven 360.

If you’re organising an event and think that a Maven Mirror Photo Experience with augmented reality would be just the ingredient to make the event a hit with your guests, you can call Maven Media on 0330 133 0387 or email hello@mavenmedia.co.uk to chat with the creative team.

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