THE BRIEF

The Sport Changes Life Foundation engaged Maven Media to develop an interactive activation to help celebrate the 2nd Annual Basketball Hall of Fame Classic.

With the return NCAA Division I College basketball, Sport Changes Life wanted to mark the event with an engaging experience.

They wanted something that would immediately catch the attention of and resonate with the 15,000 people who came to cheer on the 8 American College teams competing.

THE WORK

PR EventSport Changes Life wanted to help basketball fans capture and share the fun and excitement of sitting courtside and watching top athletes compete head to head.

To deliver this, Maven Media developed a bespoke photo booth experience that featured a fully branded interactive touchscreen and customised digital overlays that reflected the basketball event and the brand.

The thrill and excitement on the court was translated into fun in front of the Maven Mirror as users played around with the multiple options available on the mirror to create exciting, branded, basketball themed images.

Due to the high levels of engagement that were expected, Maven Media created a customised selection of digital, basketball themed props that could be used to create animated and personalised images for printing as well as immediate sharing online.

PR EventTHE RESULTS 

  • Hundreds of basketball fans dribbled and dunked for the Maven Mirror and engaged with the Sport Changes Life brand
  • Users couldn’t help sharing their images to social media and designated hashtags boosted the events social reach
  • Every fan was able to take home a fully branded Selfie printout as a keepsake from the 2nd Annual Basketball Hall of Fame Classic
  • Sports Change Life received the data, including emails and phone numbers for over 3,000 people, they can use to remarket to in the future

Maven Media did an amazing job to create a brand activation which totally engaged our audience and helped us to gain brand awareness and GDPR compliant data, to remarket to consumers for next year. We look forward to working with the team at our next event” Maria Richards, Sports Changes Life.

Let us bring your next event to life. Contact our creative team today.