THE BRIEF

The London Chamber of Commerce and Industry (LCCI) is the capital’s largest independent networking and business support organisation. Representing the interests of London businesses, they create thousands of connections every year and offer members a wide range of practical and professional services.

Maven Media were asked to drive interaction and engagement at the Chamber of Commerce’s networking event as well as create a wow-factor that guests would not quickly forget.

Designed to help members expand their business network, build new connections, strengthen existing relationships and keep abreast with industry news and trends, organisers wanted this event to have real impact.

THE WORK

Maven Mosaic WallMaven Media advised on the use of two key photo experiences to drive maximum interaction.

The Maven Digibooth was fully customised to reflect Chamber branding and give guests the chance to interact and create quirky GIFs, Boomerangs and selfies.

Show-stopping, high-impact engagement was provided by the Maven Mosaic Wall. Guest interaction was guaranteed as users captured their own selfie, which was then printed in the perfect hue to add to the mosaic.

Maven Media provided both a physical and digital set up of the Maven Mosaic Wall – ensuring that guests could share their images to social media, as well as walk away with a printed copy on the night.

THE RESULTS

  • Guests loved interacting with the interactive touchscreen and the informality of the Digibooth was the perfect addition to the event.
  • Brand awareness was assured with the use of the London Chamber of Commerce logo and brand imagery chosen as the visual.
  • All users entered their email address or phone number for data capture.
  • 70% of guests shared their creation on social media.
  • The Chamber received a beautiful mosaic to feature the piece of art in their head office.

Talking about the event experience, Chellsie Brookes, London Chamber of Commerce said, “Maven Media provided my event with a photo booth and a video, which really enhanced the evening. My attendees loved the interactive and modern photo booth; and it was such a good idea to have pictures printed as well as sent to you. Everything before, during and after was well organised and the video that was produced was great. It really captured the night and we have started using it to promote the event across all our social media platforms. The team were very professional and understood what we needed completely”