THE BRIEF

Leeds Rhinos wanted to celebrate their 2109 season in a special way. They wanted to capture the energy, exhilarating action and the faces of the fans as they waited for and enjoyed unmissable moments both on and off the pitch.

Leeds Rhinos wanted to capture people cheering with passion and love for the game and they tasked Maven Media with creating a customised activation that brought fans together and left them with a memento from a match-day like no other.

THE WORK

Leeds Rhinos Marketing CampaignMaven Media wanted to capture the love of the sport, the world-class experience and the anticipation of each home match of the season.

Building on Leeds Rhinos’ “This is Home: A matchday like no other” social media campaign, Maven Media created an interactive an engaging photo experience.

Tapping into fans love of social media, Maven’s brand activation allowed Leeds Rhinos fans to create branded selfies and boomerangs that they could immediately share to social media.

Leeds Rhinos Marketing CampaignThe Maven Mirror experience was the perfect addition to game day, perfect to help Leeds Rhinos ensure that the people that matter, the unsung heroes, the fans, the people who make it happen could come together and celebrate the season opener.

 

THE RESULTS

  • The fully branded Maven Mirror perfectly captured the atmosphere and energy of match-day with fans cheering and showing their passion on the screen throughout the season.
  • Hundreds of fans posed and were able to take share their photo creation on social media, before taking home their own branded selfie printout.
  • Maven Media and Leeds Rhinos are building on the initial success of the activation to create a long-term social media campaign that taps into and raises awareness of the “This is Home” campaign.
Brand Activations