THE BRIEF

Founded in 2007, Canadian brand Nobis create highly sought-after outerwear. The technically advanced jackets have been tested in the harshest of conditions and promise protection from the elements as well as style.

Nobis chose to partner with Leeds’s leading independent designer fashion boutique Accent Clothing for their launch into the UK market.

Accent Clothing specialise in quality designer garments and curate a range of designer clothing in the heart of Leeds city centre.

The two brands wanted to mark the partnership that reflected their brand values, showcasing the garments and driving interest and sales in the boutique and via Accent Clothing’s digital flagship.

Maven Media was chosen due to their track record in retail and events entertainment.

THE WORK

Innovation is at the heart of everything for both brands. Nobis prides itself on exceeding expectations, merging innovation and outerwear, while Accent Clothing have led the way in fashion retailing, hand picking quirky, independent brands and securing partnerships that ensure it stays ahead of the retail pack.

Maven Media worked to showcase the innovative spirit that runs through both brands by developing a fully customised immersive experience using the Maven Digital.

Nobis means ‘us’ in Latin and Maven Media wanted to play on this sense of togetherness, using the Maven Digital to break the ice and bring people together.

Perfect for social media loving fashionistas, the Maven DigitaL was fully branded and ready for action.

Guests were able to capture their best selfie, showcasing the Nobis outerwear and sharing GIFs and Boomerangs straight to social media.

Maven Media created custom templates showcasing the brands to ensure that user-generated content highlighted key messages and ensured impact across digital channels.

Brand LaunchTHE RESULTS

  • 400 guests attended and every one was able to have their VIP moment in the Digital.
  • Maven Digital was the star of the event as guests vied to capture the most creative content and share it with their followers.
  • Guests loved the unlimited retakes, the chance to make use of the beauty filter to perfect their selfies and the chance to personalise their content with messages using the innovative signature feature on the Maven Digital.
  • Organisers loved the traction the content gained on social media and the fact that they had a ready-made gallery of user-generated content for future marketing activities.

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Brand Activations